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DEFINING THE GAP BETWEEN CULTURE, ART & DESIGN.

PINKRIKSHAW C/O HAJRA TARIQ

I am a creative (born and raised in Pakistan, lived in Kuala Lumpur, Dubai and Florence), currently based in Berlin. Working at the intersection of digital product design and brand identity I've had the privilege of working  with clients from around the globe starting from the initial brand strategy phase to the final design and production of a project.

I specialise in art direction and digital development; design, photography,  merchandise and production across all media platforms.

Full bio here.

ART DIRECTION / PACKAGING DESIGN

Antidote -  An energy drink with an easy-to-remember brand name and its distinct flavours based on your horoscope. 

■ PROJECT: ANTIDOTE ENEGRY DRINK
■ ROLE: ART DIRECTOR & DESIGNER

■ DATE: 2019

Designed specifically to fit every individuals personality trait according to their zodiac sign, which presents an interesting and more personalised alternative to a market flooded caffeine based energy drinks.

ART DIRECTION / PACKAGING DESIGN

AfroFuturism Playing Cards - These cards help reimagining of a future filled with arts, science and technology seen through a black lens.

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■ PROJECT: AFROFUTURISM PLAYING CARDS
■ ROLE: ART DIRECTOR & DESIGNER

■ DATE: 2019

Focusing on African diaspora, these cards feature a completely custom design in a typical Afro cultured style which can be described as minimal, modern, graphic, delightful and just plain African.

ART DIRECTION / GRAPHIC DESIGN

#NoFomo -  Covid-19 campaign for Google Earth.

■ PROJECT: #NoFomo
■ ROLE: ART DIRECTOR & DESIGNER

■ DATE: 2019

People are still going out during the pandemic due to the fear of missing out on what happens outside their doors. This series of prints makes use of Google Earth daily views on many cities around the world to reassure people that the cities stay the same while they spend time indoors.

ART DIRECTION / MERCHANDISE DESIGN

FlavaMusic Merchandise - Season 10 focuses on activating youth culture aiming specifically to an urban audience.

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■ PROJECT: FLAVAMUSIC MERCHANDISE

■ BRAND: FLAVAMUSIC
■ ROLE: ART DIRECTOR & DESIGNER

■ DATE: 2019

High quality streetwear brand focusing on activating youth culture. The main focus remains on using clean type and simple layouts to take advantage of negative space and compliment the aesthetic without it being overpowered.

ART DIRECTION / BRANDING & IDENTITY

After8 -  A celebration with a collection of events, concerts, parties and fury.

■ PROJECT: AFTER8
■ ROLE: ART DIRECTOR & DESIGNER

■ DATE: 2019

It's <AFTER> + <8> meaning everything starts After8. Branding and identity of the complete event.

ART DIRECTION / EDITORIAL DESIGN / DIGITAL ILLUSTRATIONS

The Book That Wanders -  A DIY postcard card focusing on Lahore in its true spirits.

■ PROJECT: THE BOOK THAT WANDERS
■ ROLE: ART DIRECTOR & DESIGNER

■ DATE: 2020

Books have the same allure of discovery as travelling.  Turning postcards into a book and allowing consumers a DIY element helps create this an interactive souvenir. 

I am a creative based in Berlin, specialising in art direction and digital development; design, photography,  merchandise and production across all media platforms.

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