ART DIRECTION / GRAPHIC DESIGN

In 1942, Anne Frank moved into a secret annex concealed by a custom-built bookcase. 80 years later, people are facing growing antisemitism, racism and inequality. To tell their stories, Anne Frank's iconic bookcase was transformed into an AR app, serving as a portal for users to step inside the true-to-life rooms of Anne Frank and four young people suffering modern day persecution, whose stories were told through personal objects and audio testimonials. The Bookcase For Tolerance aimed to fight discrimination through education.

Location: Berlin, Germany

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Advertising Agency: INNOCEAN Worldwide Europe

Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Head of Art: Bruno Oppido
Creative Director: Reinier Gorissen, Marlon von Franquemont
Associate Creative Director: Andrés Andrade
Art Director: Gonçalo Martinho
Jr. Art Director: Leon Celay
Copywriter: António Neto
Jr. Copywriters: Javier Granados, Juan Kebork
Interns: Quynh Tran Khanh, Hajra Tariq
Translations: Giovana Pereira, Nicolas Holz
Illustrations Documentaries: Rik Nieuwdorp
Chief Operating Officer: Jonathan Hill
Senior Planning Manager: Anna Nowak-Otto
Business Director: Danny Frangella
Account Manager Digital: Alexandrina Ripa
Head of TV: Fabian Barz
Senior Producer: Allison Markert
Legal Support: Leticia Rial Ungaro

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Cannes Lions - Bronze
Cannes Lions - Shortlist
Cannes Lions - Shortlist
Cannes Lions - Shortlist
Cannes Lions - Shortlist
D&AD - Yellow Pencil
D&AD - Wood Pencil
D&AD - Wood Pencil
D&AD - Wood Pencil
D&AD - Shortlist
The One Show - Merit
The One Show - Merit
The One Show - Merit
ADC Global - Silver Cube
ADC Global - Bronze Cube
ADC Global - Bronze Cube
ADC Global - Merit
ADC Global - Shortlist
Eurobest - Silver
Eurobest - Shortlist
Eurobest - Shortlist
Cresta - Gold
Cresta - Silver
Cresta - Silver
Cresta - Bronze
ADC*Europe - Silver
Epica Awards - Bronze
MAD Stars - Silver
MAD Stars - Bronze
MAD Stars - Crystal
MAD Stars - Crystal
MAD Stars - Crystal
MAD Stars - Crystal
Webby - Diversity & Inclusion
Webby - Best use of AR
Lovie Awards - Gold
Lovie Awards - Gold
Lovie Awards - People’s Voice
ADC Netherlands - Members Award
ADC Netherlands - Silver Spin
ADC Netherlands - Bronze Spin
ADC Netherlands - Bronze Lamp
ADC Germany - Silver Nail
ADC Germany - Bronze Nail
ADC Germany - Bronze Nail
ADC Germany - Merit
ADC Germany - Merit
ADC Germany - Merit
ADC Germany - Merit
ADC Germany - Merit
Shots Creative - Bronze
Gerety Awards - AR Experience
PHNX Awards - Gold
FWA Awards - FWA of the day
TechCrunch - App of the week
AdAge - Editors Pick
BestAds - Best of Interactive