Before The Great Taste


Curtice Brothers are one of the first ketchup producers in the world (yes, they’ve been around since before Heinz).

People in classical art paintings look sad when they eat. Nowadays, people look sad when they eat without ketchup.


Agency: Ogilvy
Location: Berlin, Germany

Art Direction: Alexa Brotz, Hugo M. Pareja, Hajra Tariq, Nur Solehin

Copywriter : Shlomo Genchin

ECD and CD: Florian Hucker & Felipe Galiano

I am a creative based in Berlin, specialising in art direction and digital development; design, photography,  merchandise and production across all media platforms.

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