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ABOUT

PINKRIKSHAW c/o Hajra Tariq
DEFINING THE GAP BETWEEN CULTURE, ART & DESIGN.

I am a creative (born and raised in Lahore, Pakistan, lived in Kuala Lumpur, London, Dubai and Florence), currently based in Berlin. Working at the intersection of digital design and brand identity I have had the privilege of working with clients from around the globe. These projects include works starting from the initial brand strategy phase to the final design and production of a project.
 
I specialise in
 art direction and digital development; concepting, design, photography,  merchandise and production across all media platforms.

I believe in creating beautiful, emotion driven work that functions with the clients goals and their audiences. I work to define the gap between culture, art and design.


 

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CREATIVE FIELDS

Advertising

Art Direction

Animation

App Design

Book Design

Branding

Brand Strategy
Consultancy
Concepts
Content Creation
Digital Design
Editorial

Environmental

Fashion Streetwear

Film & Video

Graphic Design

Identity

Illustration

Merchandise Design
Mixtape / Album Artwork
Non Profit
OOH
Packaging Design
Photography

Print
Social Media Content
Typography
Visual Identity
Website Design
3D

WORK EXPERIENCE

Jung Von Matt, Havel (Berlin)

Art Director

Accounts: Share Now, Cafe Royal, Apple Music,

Little Big Change, Delimo

 

Innocean (Berlin)

Creative Intern

Accounts: Anne Frank House, Hyundai

Ogilvy (Berlin)

Creative Intern

Accounts: Food Panda, Milka, Deutsche Bahn, Curtice Brothers, Burger King, Lidl, Sellpy

 

Jung Von Matt, Havel (Berlin)

Creative Intern

Accounts: Cafe Royal, Little Big Change,

Hummel X Snipes, Share Now

FlavaMusic (Kuala Lumpur)

Creative Director

Tourist Guide Asia (Kuala Lumpur)

Social Media Executive and Senior Graphic Designer

J&C | Pop Bag (Florence)
Social Media Executive and Graphic Designer

Ogilvy (Lahore)

Graphic Designer

Imanagers (Lahore)

Studio Assistant & Industrial Training

 

Sept 2021 - Currently

 

April - June 2021

 

 

 

Jan - March 2021

Sept - Dec 2020

2014-2020

2018

2017

2015

2014

AWARDS

  • Winner Young Shits Aug-Sept 2021

  • Summit International Awards, Gold, 2021

  • Young Ones, Bronze Pencil 2021

  • D&AD Shortlist, 2021

  • WInner Young Shits Jul-Aug, 2020

  • Eyeka Schweppes Competition, 2020

  • Eyeka Tattoo After Care Competition, 2020

  • Miami Ad School, Berlin Scholarship Competition, 2019

  • IED Scholarship Competition, 2015

  • Limkokwing Ebola Awareness Campaign, 2014

  • Putrajaya Wetland Photography Competition, 2013

  • Mattel Anti Bullying Awareness Campaign, 2013

  • Maybank Photography Awards, 2013

  • Durex Packaging Design, 2012

  • Anti Smoking Ad Campaign, 2012

EDUCATION

Miami Ad School

Portfolio Program - Art Direction

Istituto Europeo di Design IED

Masters in Graphic Design

Limkokwing University

Bachelors in Professional Design

2019 - 2021

Berlin, Germany

2016 - 2017

Florence, Italy

2012-2014

Kuala Lumpur, Malaysia

PUBLICATIONS

  • Luerzers Archive

  • Top of Branding

  • 1440

  • WeloveAd

  • Adruby

  • Great Ads for Good

  • Ads of the World

  • Packaging of the World

  • Dawn News, Pakistan - Malaysia Through Back Lanes

  • Dawn News, Pakistan - Beautiful Side of Pakistan

  • National Geographic: Daily Dozen & MyShot

  • Sunday Times, Pakistan - Interview

  • Paparazzi Magazine, Pakistan

  • Somewhere in Pakistan