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ABOUT

PINKRIKSHAW c/o Hajra Tariq
DEFINING THE GAP BETWEEN CULTURE, ART & DESIGN.

I am a creative (born and raised in Lahore, Pakistan, lived in Kuala Lumpur, London, Dubai and Florence), currently based in Berlin. Working at the intersection of digital design and brand identity I have had the privilege of working with clients from around the globe. These projects include works starting from the initial brand strategy phase to the final design and production of a project.
 
I specialise in
 art direction and digital development; concepting, design, photography,  merchandise and production across all media platforms.

I believe in creating beautiful, emotion driven work that functions with the clients goals and their audiences. I work to define the gap between culture, art and design.


 

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CREATIVE FIELDS

Advertising

Art Direction

Animation

App Design

Book Design

Branding

Brand Strategy
Consultancy
Concepts
Content Creation
Digital Design
Editorial

Environmental

Fashion Streetwear

Film & Video

Graphic Design

Identity

Illustration

Merchandise Design
Mixtape / Album Artwork
Non Profit
OOH
Packaging Design
Photography

Print
Social Media Content
Typography
Visual Identity
Website Design
3D

WORK EXPERIENCE

Territory (Germany)

Art Director, Social Media & Campaigns

Accounts: Bayer, AOK Systems, Hope, Milka, WestLotto, Mini, Berliner Volksbank, Seni, Cosmos Direkt, SunExpress, Huawei, Kaufland, Easy Motion Skin, Telekom, BG Kliniken, Wenatex, LG, Kaufland, Weber

Jung Von Matt, Havel (Berlin)

Art Director

Accounts: Share Now, Cafe Royal, Apple Music,

Little Big Change, Delimo

 

Innocean (Berlin)

Creative Intern

Accounts: Anne Frank House, Hyundai

Ogilvy (Berlin)

Creative Intern

Accounts: Food Panda, Milka, Deutsche Bahn, Curtice Brothers, Burger King, Lidl, Sellpy

 

Jung Von Matt, Havel (Berlin)

Creative Intern

Accounts: Cafe Royal, Little Big Change,

Hummel X Snipes, Share Now

FlavaMusic (Kuala Lumpur)

Creative Director

Tourist Guide Asia (Kuala Lumpur)

Social Media Executive and Senior Graphic Designer

J&C | Pop Bag (Florence)
Social Media Executive and Graphic Designer

Ogilvy (Lahore)

Graphic Designer

Imanagers (Lahore)

Studio Assistant & Industrial Training

 

May 2022 - June 2024

 

 

 

 

 

Sept 2021 - April 2022

 

April - June 2021

 

 

 

Jan - March 2021

Sept - Dec 2020

2014-2020

2018

2017

2015

2014

AWARDS

  • Winner Young Shits Aug-Sept 2021

  • Summit International Awards, Gold, 2021

  • Young Ones, Bronze Pencil 2021

  • D&AD Shortlist, 2021

  • WInner Young Shits Jul-Aug, 2020

  • Eyeka Schweppes Competition, 2020

  • Eyeka Tattoo After Care Competition, 2020

  • Miami Ad School, Berlin Scholarship Competition, 2019

  • IED Scholarship Competition, 2015

  • Limkokwing Ebola Awareness Campaign, 2014

  • Putrajaya Wetland Photography Competition, 2013

  • Mattel Anti Bullying Awareness Campaign, 2013

  • Maybank Photography Awards, 2013

  • Durex Packaging Design, 2012

  • Anti Smoking Ad Campaign, 2012

EDUCATION

Miami Ad School

Art Direction Diploma - Portfolio Program 

Istituto Europeo di Design IED

Masters in Graphic Design

Limkokwing University

Bachelors in Professional Design

2019 - 2021

Berlin, Germany

 

2016 - 2017

Florence, Italy

2012-2014

Kuala Lumpur, Malaysia

PUBLICATIONS

  • Luerzers Archive

  • Top of Branding

  • 1440

  • WeloveAd

  • Adruby

  • Great Ads for Good

  • Ads of the World

  • Packaging of the World

  • Dawn News, Pakistan - Malaysia Through Back Lanes

  • Dawn News, Pakistan - Beautiful Side of Pakistan

  • National Geographic: Daily Dozen & MyShot

  • Sunday Times, Pakistan - Interview

  • Paparazzi Magazine, Pakistan

  • Somewhere in Pakistan

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A creative based in Berlin, specialising in art direction, design and digital development across all platforms.

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