ABOUT
PINKRIKSHAW c/o Hajra Tariq
DEFINING THE GAP BETWEEN CULTURE, ART & DESIGN.
I am a creative (born and raised in Lahore, Pakistan, lived in Kuala Lumpur, London, Dubai and Florence), currently based in Berlin. Working at the intersection of digital design and brand identity I have had the privilege of working with clients from around the globe. These projects include works starting from the initial brand strategy phase to the final design and production of a project.
I specialise in art direction and digital development; concepting, design, photography, merchandise and production across all media platforms.
I believe in creating beautiful, emotion driven work that functions with the clients goals and their audiences. I work to define the gap between culture, art and design.
CREATIVE FIELDS
Advertising
AI
Art Direction
Animation
Book Design
Branding
Brand Strategy
Consultancy
Concepts
Content Creation
Digital Design
Editorial
Environmental
Fashion Streetwear
Film & Video
Graphic Design
Identity
Illustration
Merchandise Design
Mixtape / Album Artwork
Non Profit
OOH
Packaging Design
Photography
Print
Social Media Content
Typography
Visual Identity
Website Design
3D
WORK EXPERIENCE
Rethink GMBH (Berlin)
Art Director & Content Creator
Accounts: GASAG, Volkswagen
​
Territory (Germany)
Art Director, Social Media & Campaigns
Accounts: Bayer, AOK Systems, Hope, Milka, WestLotto, Mini, Berliner Volksbank, Seni, Cosmos Direkt, SunExpress, Huawei, Kaufland, Easy Motion Skin, Telekom, BG Kliniken, Wenatex, LG, Kaufland, Weber
​
Jung Von Matt, Havel (Berlin)
Art Director
Accounts: Share Now, Cafe Royal, Apple Music,
Little Big Change, Delimo
Innocean (Berlin)
Creative Intern
Accounts: Anne Frank House, Hyundai
​
Ogilvy (Berlin)
Creative Intern
Accounts: Food Panda, Milka, Deutsche Bahn, Curtice Brothers, Burger King, Lidl, Sellpy
Jung Von Matt, Havel (Berlin)
Creative Intern
Accounts: Cafe Royal, Little Big Change,
Hummel X Snipes, Share Now
​
FlavaMusic (Kuala Lumpur)
Creative Director
​
Tourist Guide Asia (Kuala Lumpur)
Social Media Executive and Senior Graphic Designer
​
J&C | Pop Bag (Florence)
Social Media Executive and Graphic Designer
​
Ogilvy (Lahore)
Graphic Designer
​
Imanagers (Lahore)
Studio Assistant & Industrial Training​
​
​
Feb 2025 - Currently
​
May 2022 - June 2024
​
​
Sept 2021 - April 2022
​
​
​
April - June 2021
Jan - March 2021
​
​
​
​
Sept - Dec 2020
​
​
​
​2014-2020
​
​
2018
​
​
2017
​
​
2015
​
​
2014
AWARDS
-
Winner Young Shits Aug-Sept 2021
-
Summit International Awards, Gold, 2021
-
Young Ones, Bronze Pencil 2021
-
D&AD Shortlist, 2021
-
WInner Young Shits Jul-Aug, 2020
-
Eyeka Schweppes Competition, 2020
-
Eyeka Tattoo After Care Competition, 2020
-
Miami Ad School, Berlin Scholarship Competition, 2019
-
IED Scholarship Competition, 2015
-
Limkokwing Ebola Awareness Campaign, 2014
-
Putrajaya Wetland Photography Competition, 2013
-
Mattel Anti Bullying Awareness Campaign, 2013
-
Maybank Photography Awards, 2013
-
Durex Packaging Design, 2012
-
Anti Smoking Ad Campaign, 2012
EDUCATION
Miami Ad School
Art Direction Diploma - Portfolio Program
​
Istituto Europeo di Design IED
Masters in Graphic Design
​
Limkokwing University
Bachelors in Professional Design
​
​
2019 - 2021
Berlin, Germany
​
2016 - 2017
Florence, Italy
​
2012-2014
Kuala Lumpur, Malaysia
PUBLICATIONS
-
Luerzers Archive
-
Top of Branding
-
1440
-
WeloveAd
-
Adruby
-
Great Ads for Good
-
Ads of the World
-
Packaging of the World
-
Dawn News, Pakistan - Malaysia Through Back Lanes
-
Dawn News, Pakistan - Beautiful Side of Pakistan
-
National Geographic: Daily Dozen & MyShot
-
Sunday Times, Pakistan - Interview
-
Paparazzi Magazine, Pakistan
-
Somewhere in Pakistan