I Escaped - The North Face
ART DIRECTION / GRAPHIC DESIGN
What if women refugees were our perfect role models to look up to?
The North Face is fanatical about exploration, encouraging young women to go out and discover themselves. But if we think about it, exploration stems from the desire to break away from the familiarity. On a more extreme level, it technically means “escaping” from that familiarity. Who might be the unsung examples of this notion? Women refugees.
Facing the unimaginable hardship, crossing borders and oceans, battling days and nights on a rocky trail to a brighter destination – all to flee from bombs, bullets, tyrants, and their crumbling beloved homelands – refugee women are true warriors, “to be called a refugee is the opposite of an insult; it is a badge of strength, courage, and victory”, and they are a perfect example of how “escaping” can change lives.
And this act of “escaping” deeply resonates with our modern society, where thousands of women are trapped in a soul-destructive job, in a toxic relationship, or in an abusive family.
So, we encourage every girl to not bear with pains, to run away, to free their souls, and to escape from whatever is imprisoning them – and life can take another turn from here, just like how it did with these refugee women.
Location: Berlin, Germany
Scriptwriter & Video Editor : Quynh Tran Khanh