Be The Best - Urban Sports Club
ART DIRECTION / GRAPHIC DESIGN / PRINT
People are still going out for physical activities such as running, walking and cycling during the pandemic of Covid-19 as research has shown exercise can influence the body’s immune system. This series of prints makes use of famous sports players who are the best and fastest in that sport and encourages people to be more like them, "to be the best at whatever it is they do and therefore maintaining social distancing by being on the winning end". Urban Sports Club is a local gym which will therefore encourage a healthy routine during the lockdown.
Project Type: Concept
Location: Berlin, Germany